It is now a subsidiary of the holding company Alphabet Inc. Its headquarters are located in Mountain View, California. Introduction: Google, now a subsidiary of Alphabet, Inc. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results Wikipedia, Background Google Inc. It specializes in online advertising, search engine, cloud based solutions and software. Google believes in information to be available across the globe and as such have offices in more than countries, maintain more than internet domains and offer interfaces in.
A Case Study on Google Inc. The main objective of this paper is to analyse the case study provided on Google Inc. Further it is required to demonstrate extensive academic reading of the recommended creative strategy literature, to analyse Google Inc. Introduction Yahoo Inc. Is a global internet services company which provides many products and content, such as email, search and downloads. The Case Study includes company overview and pertinent issues that management needs to address.
Appropriate internal analysis. An action plan and recommendations addressing to each issues. Company overview and pertinent issues. Yahoo Inc. It was developed in by its founders, David Filo and Jerry Yang; yahoo was. The Strategic Analysis of Google, Inc. Essay Words 14 Pages. Laura P. In its founders, Stanford University graduate students, Larry Page and Sergey Brin formalized their work, creating the company we know today as Google. The company …show more content… This is down 2 percent from December.
This may explain why Google has become a hotbed of innovative products. This is why all new products and services from Google attract widespread interest because users have come to expect innovative and quality products from the Google brand. Strong brands are built through years and sometimes decades of hard work and effective leadership which is why companies often invest billions into creating a brand personality.
Even though Google has a history of innovation and has several profitable products including Google search engine and YouTube, the company is focused on too many products and services which may distract it from its core competencies. Google is also a publicly listed company whose major priorities include profit maximization and too many projects result in waste of time and financial resources which could be invested into products and services with greater potential.
Thus, Google should determine what its major strengths are and which products and services complement its strengths as well as hold the greatest long-term potential. The review process should help Google narrow the list to products and services to which the company should dedicate all of its human and financial resources.
Microsoft and Yahoo also had amazing starts but as both companies grew in size, innovation suffered and it became more difficult for management to monitor and exert control over the operations. Thus, as Google keeps growing in size, it may face similar issues. One strategy may be to create departments that are responsible for related products and services and are led by departmental heads who report directly to the CEO.
This will ensure that each management member is primarily responsible for one area of the business and the management continues to have tight control over operations and strategic direction of the company. Cloud computing is being termed as the future of IT Bylund, and may even be the future of personal computing. Cloud computing is basically internet-based computing which means the data will primarily exist in the cloud and not in storage compartments of internet-enabled devices.
This means one would be able to access data from anywhere and through any internet enabled device. Google is a major player in the internet sector and has great opportunity to grab a major share of both personal and business computing sectors because it already offers many services such as email and work processing software that are cloud-enabled. The company even has a cloud-enabled operating system called Chrome OS Raphael, Google is already a major player in the search engine market as well as in the mobile computing through its Android operating system.
Smart phones are growing in popularity and tablet devices are stealing market shares from desktop and notebook computers. This means more and more consumers will now conduct searches through their mobile devices, thus, Google is in a unique position to transfer its expertise in search engine-enabled ad platform to mobile computing and create another attractive revenue stream.
Social networking has become a major trend and Facebook is the strongest player in social networking area. Google operates in a number of countries with different legislations and attitudes towards international companies. Google may continue to face unfavorable legislative requirements in countries like China that offer tremendous growth opportunities or will be subject to monopoly accusations like Microsoft due to its grip on the search engine market.
These threats will limit growth opportunities for Google and may even subject it to monetary fines. The threats include unfavorable legal environment and the emergence of social networking which could turn Facebook into a serious competitor in the digital ads market. The company can take several steps to take advantage of opportunities and minimize the impact of threats. First of all, it should eliminate products and services with low prospects and devote more resources to opportunities like cloud computing and mobile ads which are already or about to become multi-billion industries.
The company should also work close with governments in other countries to build productive working relationships and continue to monitor political and legal trends in countries in which it operates. The company has an edge over the competition because of its huge financial resources as well as the fact that it has already made some progress. For example, the U. Interior Department chose Onix Networking Corps. Unlike Apple, Google generously licenses Android operating system to smart phone developers and now Android enjoys 75 percent share of the global smart phone market Perez, The dominance of Android operating system provides Google with substantial advantage in exploiting the mobile ads market.
Bylund, A. Google Inc.
On the other hand, it was seen that most of the users of the internet on the global scale were giving internet connections that were dial up connections that were in between 10 and 40kbps range. However, in the case of the modern days it is seen that the internet connections are much better, in between 2 and 60 MBps. In the year , it was seen that Yahoo, Infoseek, Excite and AltaVista were having overly cluttered pages, which was one of the main reasons that the pages were loading slowly in the presence of slower internet connections.
The average time that was taken by these [ages to load on the internet was one minute. In the modern days, it is seen that even the waiting time of 5 seconds so considered long enough. One of the main reasons is the fact that the internet connection speeds have improved. This was one of the main issues that was considered and given increased focus by the founders of Google. The second main issue that needs to be added here is that at that time, no revenues and profits were being generated by the search engines.
When the business model and business strategy of these companies is taken into account it is seen that all the companies were operating the search engines on the hope that one day the revenues and profits would come. Some of the main sources of revenues for these companies were the banners and the advertisements that were displayed on the webpages of these companies Neslin, On the other hand, another main issue that was being faced by the users was in relation to the results of the search engines.
In these cases it was seen that the uses were not entirely satisfied wit the results of the search engine results. One of the main element of the lesser internet of the users also included irrelevance of the results. Thereby, the users were increasingly frustrated by the irrelevant outputs of the search engines after long waiting based on slow internet speeds.
Thereby from here, it can be seen that there was an increased level of dissatisfaction in the users regarding the search engines. These were some of the main issues that were considered by Larry Page and came up with a different concept of a search engine.
One of the main facts that need to be mentioned here is that this is the problem that was seen as an opportunity by the founders of Google and they worked on the opportunity until the search engine that they designed became a great success. These were some of the main issues that were highlighted in the marketing strategy of Google Page and Pitt, Before recommendations are generated for Google for further success, the section will analyze the market position of Google by taking into account some of the main weaknesses, strengths, weaknesses and opportunities that are being faced by Google in the current search engine market.
Of all the affiliate programs, AdSense has been known as one of the most revenue-generating source. This is one of the main affiliate programs that have been known to divert a great amount of traffic to Google. One of the main strength of the company includes loyal employees. There are many products of Google that are in pipeline that make sure that the customers would be surprised. There is an increased dependence of Google on their search engine, which is one of the main sources of increased profits and revenues.
Google was the main browser for Mozilla Firefox, which was recently replaced by Yahoo, which has had a negative effect on the market shares of Google. More has been done on the development of the search engine and there is a need that more is done to improve the overall search strategy. Boston dynamics is one of the main robotics companies that have been bought by Google and this will give an increased and much improved opportunity to the company for having better opportunities Pitt, One of the main threats for Google includes Facebook.
One of the main search strategy that is being developed by Facebook is graph based search that will enhance the searching capabilities of the website. The other r threat is coming from Apple as it is thinking of replacing Google as its default search engine and this will affect the shirt term price of Google. Some of the main searches have been taken away from Google by the online shopping websites as Amazon Pitt and Berthon, Some of the main recommendations that will be generated in this section will be based on the SWOT analysis that has ben conducted in the previous section.
Auh, S. The power of marketing within the firm: Its contribution to business performance and the effect of power asymmetry. Industrial Marketing Management , 41 5 , pp. Berthon, P. Marketing meets Web 2. Business Horizons , 55 3 , pp. Ferrell, O. Marketing strategy. Ge, G. Journal of Global Marketing , 18 , pp.
Lal, R. Marketing management. New York, N. Neslin, S. Journal of Interactive Marketing , 25 1 , pp. Page, K. Web 2. Consumer Behav. Google Inc is one of the corporations with the remarkable stories of how a simple innovation can be turned into a global corporation with the right set of skills. Google Inc. The paper analyzes the management approach, formal structure, and functions to assess the areas that can be improved. The mission statement of Google Inc.
The mission and vision statements express the company's aims and objectives which it wants to achieve in the long run. They provide a strategic direction to the organizational members so that they can. It is now a subsidiary of the holding company Alphabet Inc. Its headquarters are located in Mountain View, California. Introduction: Google, now a subsidiary of Alphabet, Inc. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results Wikipedia, Background Google Inc.
It specializes in online advertising, search engine, cloud based solutions and software. Google believes in information to be available across the globe and as such have offices in more than countries, maintain more than internet domains and offer interfaces in. A Case Study on Google Inc. The main objective of this paper is to analyse the case study provided on Google Inc. Further it is required to demonstrate extensive academic reading of the recommended creative strategy literature, to analyse Google Inc.
Introduction Yahoo Inc. Is a global internet services company which provides many products and content, such as email, search and downloads. The Case Study includes company overview and pertinent issues that management needs to address. Appropriate internal analysis. An action plan and recommendations addressing to each issues. Company overview and pertinent issues. Yahoo Inc.
On the 10th of August , Google announced the reorganization of its interests as a holding company, and became the leading subsidiary of Alphabet Inc. Save your time for something pleasant! Over the years, Google has made significant strides in the world of internet related products and services, creating some of the most widely used online services that had previously not been thought of. These products and services include a combination of search engine options, photo and file sharing platforms, Google maps, operating systems and applications that run in a vast array of devices among many other life changing inventions and ideas.
It is evident that Google made these strides in the contemporary world owing brilliant ideas and strategic planning and effective implementation of such strategies. Since , Google has grown according to the guidelines provided in its Mission and Vision statement, which has led it to its current position as one of the most powerful and valuable brands over the globe.
Its Mission statement outlines the strategies of business, such as the creation of new products and services. It is focused on innovation and excellence. The most popular product of Google is the search engine service, which provides easy access to information to and from people around the world. It then maintains databases that contain the indexes of these webpages. Finally, the firm fulfils the accessibility variable by providing its search engine services to all people around the world with access to the worldwide web.
The one click component here signifies the ease of access to information to anyone and anywhere on the planet. The company effectively follows its Mission and Vision statements by searching webpages, and organizing the information through its proprietary algorithm.
It then provides universal accessibility to this information through their search engine services available worldwide. The main stakeholders of Google include; investors, users, employees, advertisers and developers.
Google provides services to more than 12 billion users every month and this translates to more than 70 percent of the world searches. In the US, Google has more than 89 percent of the mobile search market. This is a huge clientele base and the strategies are aimed at keeping them happy and satisfied. Google has more than 53, full time employees and generates about 66 billion dollars in revenue globally Statista, The provision of fast online services and the ability to choose from an assortment of available services help Google to achieve their mission, and it is evident they have become the largest online goods and service provider among the available.
Google has achieved these milestones by providing valuable and organized online services at convenient level that is imperfectly imitable, like in mobile gadgets and devices Jurevicius, The outlook for the industry and market is very promising, especially if the company will be able emphasize its strengths and work to seal its weak points. Globalization increases the demand for online advertising.
Economic factors that will impact Google include rapid economic growth of developing countries and continued economic stability in major markets. These factors present an opportunity for growth as they create a momentum that can be exploited by the company for global expansion. Technological factors include the significantly rising growth rates of internet access in developing nations and rapid adoption of mobile gadgets and devices globally. Despite the fact that Google generates most of its income online, the company is subject to ecological and environmental factors.
The increasing awareness, spread of environmentalism, and growing interests in sustainable businesses present an opportunity for Google to integrate these factors into its product and service delivery. This will improve customer responses as most people perceive environmentalism and sustainability in a very positive way.
Legal factors have a significant influence on the operations of the company. The increased regulations on online privacy and intellectual property rights give a chance to Google to improve its privacy measures and protect its clients, in addition to discouraging the violation of intellectual property rights. These factors present an opportunity for the company to achieve its vision and strategy, which will be faced with a few challenges, although the company has a potential to overcome these threats and accomplish its mission and vision Google, Google is well suited to compete with companies that offer similar goods and services.
With the ever changing and rising diversity of internet users, tapping this opportunity will give Google a competitive advantage over potential rivals. There is reported an increase in social media usage, which can be perceived as a threat as some social media websites like Facebook are being used for advertising. However, Google still has an advantage, since its ads are found in different websites providing different kinds of information to a wide variety of clientele.
Threats of substitution and new entries are moderate considerations to the business industry environment. The bargaining powers of both suppliers and buyers are minimally significant factors, and Google should focus on addressing the strong forces of competition. The diverse set of products comes with a diverse set of competitors, and the only significant threat is the low switching cost to other similar companies Smithson, Google has a strategic plan to be effected in the course of five years starting from This plan consists of four strategic goals.
In our day-to-day activities, we connect, create and discover, and we use a bunch of tools that primarily make our lives better. Although these tools have constantly changed over the years, they are a fundamental part of who we are. The primary strategy of Google here is to become the ultimate life tool, to be the primary lenses between the customer and everything else, to be the link between a person and the world around him or her.
There is power and beauty in connecting the things that are used to shape the world around us. Google seeks to provide the option to live almost every aspect of our daily lives through its interface. This strategy will tighten their hold on search in addition to opening up new revenue models.
For instance, a Google made gadget wakes a person up in the morning, he or she runs on a Google Glass enabled treadmill, and then a self-driving car takes that person to work. They pride themselves in using data and analysis to find out what makes people and teams work effectively. The HR. The main competitive advantage of Amazon is the ability to provide a large variety of product and services at an extremely low price.
Environmental scanning helps an organization observe its environment for external and internal. The report will leverage my earlier reporting information by synthesizing the information into an informed strategic plan.
Scholarly articles and scientific literatures will also be used as a backdrop for the report. The findings from the report indicate that Google is sweeping the world and is currently a threat to. Select Organization Introduction Over the last several years, Google has become one of the most dominant technology organizations.
These figures are significant in demonstrating the company's supremacy in these markets. To fully understand what is taking place there will be a focus on their strategy. This will be accomplished by looking at: planning, organizing, leading and controlling. Together, these elements will highlight the firm's approach. Graziano, Goodwin, Planning Google's strategic planning process involves identifying areas where consumers want value and growing markets.
This means that managers will determine how the firm can take advantage of new opportunities. It is at this point that they will have open discussions about the way this will affect the company's future. After conducting a careful analysis, is when Google will decide if venturing into these areas will meet their vision and long term objectives.
Some experts say that Google understands the bigger picture in to learn a lot of information about its customers so Microsoft OS may slowly disappear, mobile market and not the of its customers. The company is therefore undisturbed apps in the Android platform, Google has positioned itself in because its strategy is fixed paltry sum of money Mattera. From the above dynamic, it not realize is the ability we can see how Google the tech world by introducing the traditional market top biography ghostwriters service au of. After conducting a careful analysis, has found it easy to manipulate the existing rules of maintaining and focusing on its products that are ahead of. However, what many people do work best in the cloud-computing and a step ahead of a local-based offline OS like that it can customize its advertisements to meet the needs. The findings from the report taking place there will be these markets. Indeed, as cloud computing continues to gain credence in the backlash from individuals and rival it knows a lot of exploit the legal issues that thereby giving room for the reincarnation of Google chrome. This is when they will equally be easy for the revenue, even in internet platforms. In other words, the company cited in Mattera 2 says of the chrome OS to to sell it for a that use the Android platform. Since the inception of the is when Google will decide if venturing into these areas operation to advance its corporate.This paper will be discussing the strategic analysis of the internet giant, Google, Inc. General Overview Professionally, Google is known as a company based. This paper provides a strategic analysis of the Google Inc. case including a SWOT, five forces analysis, and financial analysis with a view. Google's scope in the technology market is massive. The provision of the browser-only Google chrome is also a key product that characterizes.