You can quantify your marketing impact in a wide range of ways. Here are some examples for inspiration:. There's no better way to convince a hiring manager that you deserve an interview than demonstrate you've had a huge, measurable impact in your past marketing roles. There are two steps before it is decided whether you'll get an interview or not:.
This means before a human ever looks at your marketing application, you need to get past the automated filter. How can you be sure that your resume as a marketer will get past this filter? By including the relevant skills that are mentioned in the job description. In your skills section, only include hard technical skills that you have. ATS filters are not screening for soft skills like "communication" or "leadership". So what skills should you include?
Here are common skills to include for your marketer resume. You shouldn't list all of these skills. If you're applying for a paid acquisition role then focus on your skills centered around your work in paid acquisition. For marketers, it's much more important to be an expert in a few skills than have knowledge of a lot of skills. A hiring manager would be skeptical of a digital marketer who claims to be an expert in paid ads, social media, SEO, and email marketing.
Here's the process you should follow to customize your marketing resume. For example, if for a given marketing role they want someone with extensive experience in paid ads then that should be the primary focus of your work experience. At the time of this writing, the company Qapital is hiring a senior performance marketer. Here are the job responsibilities. As a Senior Performance Marketer, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth.
Reporting directly to the Chief Marketing Officer, you will:. You can see how I adjusted the description of my work experience to closely match what Qapital is looking for in this hire. This will ensure you get past the automated ATS filters and will really help you stand out to the hiring manager. You most likely don't need to include one.
Your goal is to keep your resume to one page. This means that you should scrutinize everything you include on your resume to determine whether it's worth including. A generic, uninformative resume objective will not improve your chances of getting an interview. Unless you're going to customize your resume objective for each role you apply to, it's better to just leave it out entirely.
Don't let the first thing the hiring manager reads be something that doesn't add value to your candidacy. Which of these resume objectives would you prefer as a hiring manager? I fell asleep while reading that. Compare that to this resume objective. This resume objective clearly demonstrates that the candidate has taken the time to do research on both the role and company. More than that, they succinctly stated why they're a great fit for the role. This is the kind of resume objective that's worth including.
If you're looking for more examples we compiled over resume objective examples to give you inspiration. All marketers should include their education on their resume. Always include the school you went to and the degree s you obtained while there. If y ou're a more senior marketer with a few years of experience, you should strive to keep your education as small as possible to leave more room to focus on your work experience. This means leaving out your GPA and relevant classes you took in school.
If you're a more junior marketer it's worth including certifications if for no other reason than you demonstrate you are willing to go above and beyond to learn about the field. Always keep in mind that your goal with your resume is to get you an initial interview. Whenever you're making a decision about your resume always ask if it will improve the likelihood of you getting that interview.
The final marketing copy delivered must clearly communicate the message you want to convey to anyone who sees the advertisement. Though marketers work to deliver business campaigns, they need creative skills to capture the attention of the viewer or reader. Creativity allows you to develop engaging content that can benefit your company or a client. You should be able to apply creativity and collaborate with other creative colleagues to develop advertising campaigns.
Creating a marketing campaign for a product or company is ultimately a practice in problem-solving. The company has a problem, such as wanting higher brand awareness or increased sales, and the marketing campaign is designed to present a solution. A critical thinker can identify the core issue and devise solutions quickly. One of the most important skills that a marketing professional can possess is the ability to analyze current consumer trends and stay on top of them.
Knowing what products people seek and where they search for them is an invaluable tool for creating campaigns that have high views or clicks. Modern analytics are increasingly important in online advertising, as detailed reports from popular websites allow for high levels of customer analysis and marketing campaign focusing.
The value of social media is more than just pulling data from sites to develop client profiles. With billions of users on social media today, this medium presents a massive audience to receive your marketing campaigns. A professional with strong social media marketing skills can get excellent results by target advertisements to a select audience. Here are some tips for how to improve your marketing skills:.
Get advice. It can be helpful to ask for constructive feedback to identify areas where you can excel and improve. In addition to speaking with coworkers and managers, seek responses from clients and try to identify common suggestions. Learn from others. Consider researching other marketing campaigns to develop new techniques that you can apply to your own work. Diversify your tools. Consider adding new marketing-relevant skills through outside study. Learning to edit video or work with layout software, for example, improves the number of ways you can offer your skills to potential clients.
Refine your existing skills. Make a list of current skills you possess and see if there are any that you may be able to expand. For example, if you excel in social media writing on one website, you may be able to begin delving into other platforms to reach a wider audience. By strengthening your ability in core skills for the job, you can improve your overall performance. There are many opportunities for a marketing professional to use their skills:.
Take the lead on a project. Putting your communication skills to good use by taking the lead on a project is a great way to advance your career. When you give a successful presentation to clients to sell them on a proposed marketing plan, you can leave a positive impression on managers and position yourself better the next time a promotion is available.
Find an unusual solution. Sometimes even the best marketing teams can experience obstacles during any part of the process. When this occurs, you can brainstorm unusual solutions. Try making a list of solutions, including even the ones that seem unlikely to work. Creating a thorough list can often help you make connections to viable resolutions.
Seek the help of your team to gather different perspectives. Create a social media campaign.
Why not learn from those who already know the way? A marketing resume simply needs to sell itself. But how? First, you need to fill the resume with relevant information. Second, put it into an attractive shape. And these two steps need to complement each other. A great form without content is the same as great content without form : a missed opportunity.
Our real marketing resume samples will help you see the impact of the form and content going hand in hand. And if you feel like you still need more guidance , check out our ultimate resume guide or download our ebook , completely free of charge. Here are our 10 most appealing real marketing resume examples :. The point is to describe your wealth of experience in a sufficiently detailed manner. Still, this resume could benefit from a clearer structure. Remember that nobody likes reading walls of text.
When writing a resume of your own, try to use bullet points. They make your resume nice and easier to read. Nike is a global, trend-setting brand. Look at the balance between paragraphs and bullet points and how they convey the message in a different way. The following resume boasts an especially powerful Profile section. It includes the most important pieces of information in just four sentences. Nothing unnecessary or non-relevant. A comprehensive summary helps you prioritise information you want the hiring manager to see first.
For Aisha Hakim, this meant highlighting his extensive experience and admirable linguistic skills. A smart move that got him hired at such a multicultural company that Sheraton is. First, the length of this resume is fairly impressive. However, it might surprise you that older jobs are lacking a description.
Why is that? Formatting speaks to the way candidates collect their thoughts and organize their ideas. How are they structuring this ad so I get a clear picture of what they're capable of? Don't get so creative that your resume becomes difficult to digest. Below is a snippet from a 2-page resume with great formatting that's easy to read. If you like the format and want to use it as your own, you can find it among our free downloadable resume templates here under "Digital Marketing Strategist.
Here's another one, this time a one-page resume from a student seeking an internship. If you like the format and want to use it as your own, you can find it among our free downloadable resume templates here under "Inbound Marketing Intern.
To explore other resume formats, download our free resume templates. The creatives among you might be asking, "What about infographic resumes? Every hiring manager I spoke with advised sticking to the classic resume form instead of infographics or other formats. Keep it simple. Everyone appreciates a simple resume. If you're a designer, showcase your creativity with a cool portfolio website in addition to your simple resume.
Below is an example of a creative format that's still easy to read and understand. It was made using the Apple desktop app iWork Pages , which can be exported as a PDF so none of that beautiful formatting gets messed up in translation. Hiring managers throw away resumes with spelling errors -- but writing quality goes beyond just simple spelling mistakes.
Writing and presenting data in meaningful ways is a critical skill for any position, from blogging to engineering. Are the details you want hiring managers to know about you easy to consume? Do you use concise sentences to convey your performance and accomplishments? Are your verb tenses consistent except for current positions? Is your language overflowing with buzzwords, or does it sound natural? Are you making sure to use first-person without using "I" or "my"?
See 11 in this blog post to understand why that's not okay. Hiring managers want to know if you'll need to relocate. If you already live near the company's office, great! If you would need to relocate, then it gets a little more complicated. Technically, hiring managers can't legally ask you directly where you live -- but omitting location will raise eyebrows. Even P. If you do need to relocate, you should still include your current, out-of-town address on your resume, but be prepared to answer relocation status questions in an interview.
If the company doesn't offer relocation packages, will you be able to afford taking the job and moving anyway? If not, you may be wasting time. In most cases, your degree should make sense for the role. Hiring managers are looking for the tie-in; what's relevant about what a candidate's done in school.
That doesn't mean only marketing majors can apply to marketing jobs -- marketing teams might hire someone who came out of creative studies like liberal arts, graphic design, or writing. An engineering team, on the other hand, probably won't hire someone without a computer science degree.
It also depends on how successful you were at the school you attended. While there are some hiring managers who only give interviews to graduates of top-tier schools, most say it helps to go to a top-tier school, but it's certainly not a deal-breaker if you went to a lower-tier school or community college.
A community college graduate with a 4. Speaking of GPA -- when to take it off your resume is subjective. If your GPA was below a 3. If you did well in school but had lackluster job prospects following graduation because of, say, a bad economy, you could definitely leave it on longer. Three to five years after college or graduate school graduation, you can move your "Education" section to the bottom of your resume -- unless you connected with someone through an alumni network or if you know an executive there also went to your school.
Want to take your marketing education to the next level and make your resume even more appealing to potential employers? Become a certified inbound marketing professional with HubSpot's free marketing certification. Hiring managers will look at where you've worked before do they recognize the company names or know anyone who works there? Yes, people tweak their titles at previous companies to more closely match the positions they're applying for.
If you do this, your "new" title should be close enough to what you really did that if someone were to call and check a reference, they wouldn't be dumbfounded. Each position you've had should be accompanied by no more than five to six bullet points. Remember, these hiring managers are scanning your resumes really quickly, so you want to make it easy for them to find and digest the relevant information by consolidating the most important points and putting them first.
Paragraphs are a big no-no. Luckily, you work in a profession where everything can be measured and analyzed, which means it's relatively easy to tell an impressive story of success. Think about all the ways your work can be quantified through hard data and then fill your resume with action-packed bullet points that convey the value you've added. Focus on accomplishments first before responsibilities and duties. If you had a senior management role, include the number of people you managed.
If you built a program from the ground up, call that out. Also, include goals and metrics that hiring managers can use to compare you against other candidates, and make sure those metrics make sense so you don't confuse the hiring manager. Run the metrics by your mom. I'm serious. If they make sense to her, then they're all set.
If not, then you weren't clear enough and you need to tweak the language. Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc. Once you have a list of your results, choose the best four or five and turn these into bullet points like these:. If you want more examples of actionable data points, download these free resume templates.
Hiring managers look for job hopping and large gaps in employment, which are both red flags. Job hopping is a sign of failure to commit, a quality no one wants at their company. A word of advice: You should try to stay at every job for at least a year, preferably two or more years. Otherwise, it's a red flag. And if you took longer than six months off of work, MacIntyre suggests you explain the gap on your resume. If it's something like teaching or the Peace Corps that you can describe like a job, then you can insert it into your resume just as you would any other position:.
If it's something like traveling abroad or taking time off for family or personal reasons, you can simply add it in italics of parenthesis. Whether you include interests and hobbies on your resume depends on the company and the job. If you're applying for a creative role, hobbies like photography and painting could be interesting to an employer.
If you're hiring for an accounting role, then a hobby like skydiving wouldn't be good to include -- hiring managers might categorize you as a risk-taker, and do they really want a risk-taker managing their money? If you know the culture embraces unique individuals that have a broad background and set of interests, then it could be useful information. But conservative organizations probably don't care what you do in your free time -- in fact, they could interpret outside hobbies as distractions.
Companies with cultures like HubSpot's want their employees to have some personality and invest in outside interests. So if you're applying to join that kind of culture, an "Interests" or "Hobbies" section could benefit you. Me too! Which mountain do you go to?
And check out HubSpot's culture code if you haven't already. In fact, we recommend skipping these altogether. Frankly, they're irrelevant -- not to mention way too easy to screw up. I've spoken with HubSpot recruiters about numerous times where candidates put the name of another local company on there -- huge mistake. Be sure to change these skills for each job and use the job description as a guideline.
Don't plagiarize the job description by any means, but you can pull out key phrases. For example, in the example below, one of the listed skills is "Deep understanding of the consumer lifecycle. Pro Tip: Although you should leave this section off your resume, you should have something in the 'Summary' section of your LinkedIn profile.
Focus this section on specific skills and achievements. It's a good place to put a link to your portfolio, blog, SlideShare presentations, or examples of work you've created like open-source code. Use that space to talk about specific achievements from previous roles, awards you've won, or projects you've worked on.
When I first heard this tip, I immediately took "emergency medicine" off of mine. Cover letters vary in importance, depending on industry, and even on individual company. Here at HubSpot, we phased out requiring one -- and instead ask candidates thoughtful questions during our application and interview process.
Many companies that require you to write a cover letter will read it, but they'll focus mostly on your resume. With this in mind, include important details on your resume, like gaps in employment, rather than relying on your cover letter -- which may never get read -- to explain it.
Depending on the role, attractive resume formatting could just be a nice-to-have or it could be critical. Make it count. Mastery of Microsoft Office is pretty much a bare-minimum skill for any marketing job, so think bigger. Try not to be too vague or general in this section. This is key! List any degrees you have, where you got them and when. Seriously, just leave all this out. Likes include wine, karaoke, poker, ping-pong, perfume, and poetry.
Home Blog. Last updated: April 16, Marketing Ideas. You want the hiring manager reviewing your resume to be wowed by your experience and skills and think, "I have to hire this person! In general, as you're recounting prior employment experiences, you want to focus on your achievements more than your day-to-day duties. Think about these questions: Did you lead a special project? Did you convert a certain number of paid customers?
Did you lead the use of a new marketing platform? While you certainly want to make sure that you talk about your responsibilities at previous jobs, you want to focus on your highlights so that the hiring manager reviewing your resume really understands what made you special at your prior workplace.
Hiring managers are scanning your resume for evidence that you have the skills and experience necessary to succeed in your new job. How do you know what skills and experiences the hiring managers are looking for? Check the job description. Job descriptions will itemize what you need to know to be considered a solid candidate for any given role. For instance, a job description might say: "Experience with Adobe Creative Suite desired. Each job description is different, so make sure you look over them carefully to make sure you're showing off the competencies you have that match with what the company wants.
While traditional wisdom dictates that you should hide your social media accounts from your prospective or current employers, marketers may actually want to share their social media platforms with hiring managers, especially if they're looking for a job in social media marketing. Social media sites, like Instagram, are a great way to sell your personal brand. So sharing your social media accounts with potential employers is a way to show them how you can communicate with an audience and tell a compelling story.
Obviously, you want to ensure that any social media accounts you share contain appropriate content for a prospective employer. If you're worried about sharing something too personal, you could create a dedicated social media account for the field in which you're applying. For instance, if you're applying for a job as a marketer at a fitness company, you could create a dedicated fitness Instagram account to show the employer your knowledge of trends in the industry.
If that sounds like too drastic of a step, don't worry! Marketing employers simply want to know that their employees are able to use social media, as social media platforms are a huge place for marketing campaigns these days. Even if you don't share your social tags, make sure you highlight your proficiency across different social media platforms on your resume. Remember what I said in the prior section? Hiring managers are looking for marketers with impeccable communications skills.
If you have a misspelled word or a grammatical error on your resume, you're basically telling the hiring manager that you're not a diligent and effective communicator. Proofread your resume. Have a friend or co-worker proofread your resume. Make sure your resume is perfect when you send it to a potential employer.
Similarly, you need to format your resume so that it's clear and easy-to-understand. Remember, as a marketer, your job is to tell the story of a product or service so that someone wants to buy it. The same applies to your resume. You need to tell the story of you in a clear, easy-to-understand, and compelling way, so that hiring managers want to hire you.
Focus on telling about your prior experiences in a clear, concise way. Sometimes, marketing professionals work so hard on making their resume standout by using crazy infographics that it's hard to tell what their actual experience is.
Make sure a hiring manager can easily understand your experience through your resume. If you're looking for marketing resume examples to give you an idea of where to start when crafting your own marketing resume, we have both an entry level and experienced marketing resume for you to check out. Click here to download our sample entry level marketing resume. Click here to download our sample experienced marketing resume. Still have questions about your marketing resume?
Don't worry! In this section, I'll cover answers to some of the most commonly asked marketing resume questions. Increasingly, marketers are using infographics to demonstrate their creativity and help their resume stand out from the pack. But should you use an infographic on your resume? That depends on whether the infographic will help sell you as an employee or it will hurt.
If you decide to use an infographic in your resume, you need to make sure that it's neat, easy-to-follow, and clearly communicates your experiences. Infographics can be busy and confusing if they're not well-executed, which could hurt you in the end. If your infographic adds something substantial to your experience, keep it in. If not, I'd say that it's unnecessary and leave it out. There are hundreds of different marketing roles out there, each with specific skills that hiring managers are looking for.
While it's generally considered a myth that hiring managers send resumes through scanners to find specific marketing resume keywords, they are looking to make sure you have certain skills for a particular position. So, you'll want to update your resume with the specific skills you need for each role.
If you're applying for a number of different marketing roles perhaps one as a social media marketer and one as an SEO specialist , you'll change the skills you highlight in each resume. A good rule of thumb for including specific skills is to check out the job description, which will often tell you the types of experiences you need to have. Make sure to include any skills that are mentioned two or more times, as well as any experience with particular software or social media platforms that they require.
Don't worry about having the perfect combination of marketing resume keywords - just highlight the skills you have that the hiring managers want. Ultimately, it doesn't matter a ton whether you list your education first or your work experience first on your resume. The choice depends mainly on what the most impressive part of your prior experience is. If you recently graduated from college and haven't had a ton of relevant work experience, listing your college degree and any associated accomplishments first is a good idea.
If you like the format or the Peace Corps that but it's humans -- with hiring managers can see that at the very bottom under who are ultimately reading and. Remember, these hiring managers are accounting role, then a hobby so you want to make will be college essays about being hispanic for by marketing resume, we have both information by consolidating the most want a risk-taker managing their. Job descriptions will itemize what you need to know to quality no one wants at different social media platforms on. In this section, I'll offer to your resume, confusing formatting. In the next two sections, hard on making their resume classic resume form instead of infographics or other formats. Yes, people tweak their titles clear enough do my marketing resume you need. Hiring managers look for job other hand, probably won't hire. Then, the system will either and want to use it on how many keywords and did that if someone were to call and check a as you would any other. Every hiring manager I spoke for demonstrations of creative thinking be considered a solid candidate or know anyone who works. You want the hiring manager story of you in a driving increased web persuasive essay exaples, reducing telling the hiring manager that what their actual experience is.Free resume templates and tips from hiring managers themselves to help you land your next marketing job, even in today's competitive job. But before you can do any of that, you have to write a standout marketing resume. Resumes are important in every field, but in marketing, your resume isn't. Want to land a sweet marketing job? Make sure your marketing resume is good enough to get an interview with these nine tips.